Tuesday, April 28, 2009

Find That Feature Lead

Santa Clara County braces for possible surge in swine flu cases - but so far, no panic

by Ken McLaughlin

Mercury News Posted: 04/27/2009 07:15:29 PM PDT Updated: 04/28/2009 05:52:21 AM PDT

Quarantine rooms are ready. Special face shields, gowns and gloves are within reach.

But while calls to doctors and emergency room visits are rising over the swine flu scare, a survey of South Bay clinics and emergency rooms on Monday showed little panic and few crowds.

1) This lead is called a roundup lead, which is used "to impress the reader with a longer list" instead of just focusing on one person, place or thing.
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Facebook gives users more flexibility

By Scott Duke Harris

Mercury News

Posted: 04/27/2009 03:58:18 PM PDT

To opt in or opt out? Facebook users face the question yet again as the social-networking giant Monday enabled the stream of information central to the user experience to be displayed outside of Facebook.com — as a window or "pop-up" feed on other Web sites, on your computer desktop or mobile phones.

2) This "lazy lead" begins with a question. According to author Tim Harrower, this type of lead should be reconsidered before publishing.


1 comment:

  1. Your first example is also part scene-setting and part suspense lead.

    18/20

    ReplyDelete